As a kid, I always tried to hide things in the dead spaces in furniture. From home-made flame-throwers, to knives and fireworks.

Last year I wanted to set up the craziest scavenger hunt for my daughter, and I thought how cool it would be if I could make something pop out of the furniture? I went to the drawing board and started designing new and cool pop-out designs for all kinds of different furniture pieces. What resulted was me never finishing one of those designs in time for Christmas, but the birth of a whole new genre of premium concealment.